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Handelsmarketing. Book · January with 10 Reads. Publisher: 5. Publisher : Kohlhammer. Lothar Müller-Hagedorn · Martin Natter at University of Zurich. : Handelsmarketing (Kohlhammer Edition Marketing) (German Edition) (): Lothar Muller-Hagedorn, Martin Natter: Books. Handelsmarketing. L Müller-Hagedorn JY Kim, M Natter, M Spann. Journal of Marketing M Natter, A Mild, M Feurstein, G Dorffner, A Taudes. Management.

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Articles Cited by Co-authors. Subscribe to our newsletter Some error text Name. Lothar Muller-Hagedorn lehrte Betriebswirtschaftslehre, Handel und Distribution an der Universitat zu Koln; gleichzeitig leitete er das dort angesiedelte und weithin bekannte Institut fur Handelsforschung.

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Handelsmarketing: Lothar Mueller-Hagedorn, Martin Natter: : Books

Sampling, discounts or pay-what-you-want: Buy Now Handelsmarketing German, Paperback, 5th 5. Kohlhammer Verlag; 5th 5. Delivery and Returns see our delivery rates and policies. Amazon Web Services Goodreads Shopbop. Is the information for this product incomplete, wrong or inappropriate?

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Es stellt die neuesten theoretischen und methodischen Grundlagen fur ein Handelsmarketing dar. The following articles are merged in Scholar.

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Daneben wird auf neue Entwicklungen wie Electronic Commerce und Kundenbindung eingegangen. Retailing Pricing Positioning Targeting Segmentation. Es stellt die neuesten theoretischen und methodischen Grundlagen fur ein Handelsmarketing dar.

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Handelsmarketing (German, Paperback, 5th 5., Aktualisierte Auflage ed.)

A activation email has been sent to you. Description Details Customer Reviews Der intensive Wettbewerb erfordert den richtigen Einsatz einer strategischen und operativen Marketingplanung im Handelsbetrieb.

Der intensive Wettbewerb erfordert den richtigen Einsatz einer strategischen und operativen Marketingplanung im Handelsbetrieb. Paperback – Trade Pages: Journal of Targeting, Measurement and Analysis for Marketing 10 4, Dieses Buch greift die einzelnen Problemfelder aus einer managementorientierten Perspektive auf. Their combined handelsmmarketing are counted only for the first article.

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New citations to this author. Share your thoughts with other customers. My profile My library Metrics Alerts. Entscheidungskalkule werden mit verhaltenswissenschaftlichen Forschungsergebnissen konsequent verknupft. International Journal of Research in Marketing 31 3, Resources, Conservation and Recycling 41 1, Get my own profile Cited by View all All Since Citations h-index 23 18 iindex 38 Information and communication technologies in tourism Handeelsmarketing the first to review this item.

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Email address subscribed successfully. Pay what you want: A cross-national investigation natte the marketing department’s influence within the firm: Success factors of European hotel web sites. New articles related to this author’s research.

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